10 things to remember from Professor Frank Levinson at Standford University. He suggests there are ideas that will help any business to be successful and these are his top 10.
10. Invest in great people and great equipment - Not furniture.
9. Name the company and put up a sign.
8. You need little capital - Use too little money.
7. Use common sense - You must have customers.
6. No pride - Whatever it takes to stay in business.
5. Have a supportive family.
4. Follow your standards - Good moral values.
3. Develop a culture where new ideas are expected - Customers bring ideas.
2. Sales - Real sales and customers in business.
1. Choose a great partner.
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